History & Benefits of Wrapping

The History of Traditional Abdominal Wrapping:  For thousands of years, women have practiced wrapping their abdomen or belly following pregnancy. These traditional practices have long been implemented in Asia, Europe, and Latin America. The wrapping techniques commonly involved long strips of cloth wound firmly around a woman’s midsection after giving birth. As a new mother’s abdomen contracted, the cloth was shortened and tightened.

Traditionally, each culture had its own practice for belly binding. Latin American cultures used a “Faja,” while Japanese mothers used a “Sarash” for support. As a general rule, they all practiced abdominal wrapping to reduce swelling and to tighten overstretched muscles. The results of belly binding were self-evident and continued on for centuries.

A history of modern binding:

As life grew more complicated for the active modern woman, the art of traditional belly wrapping became increasingly impractical, cumbersome, and time-consuming. Charlene Williams, mother of three, and founder of the Cinch Tummy Wrap™, set out to bring the art and science of wrapping into a practical modern practice.

1914: The ACE (“All Cotton Elastic”) bandage was invented by a group of scientists at Becton Dickinson Corporation.

Intended to reduce swelling and inflammation in post-operative patients, Charlene realized the parallels between post-operative trauma and women who had recently given birth. In both cases, the body required healing and compression to reduce swelling.

2005: Charlene Williams invented the Cinch Tummy Wrap.

It was the only fully adjustable postpartum wrap on the market proven to provide 360 degrees of even, controlled compression. The patented elastic paneling was designed to keep shape throughout multiple pregnancies. Other unique features included a built-in measurement guide to track a women’s recovery progress.

2010: Charlene Williams invented the Atlas 2-IN-1 band.

Realizing that recovery can begin in the third trimester, Charlene expanded on the success of the Cinch Tummy Wrap with the Atlas 2-in-1 Transitional Band offering a pregnancy support band and a postpartum compression band in one. The pregnancy support band reduced swelling and back pain in women in the third trimester, while the postpartum compression band (like the Cinch Tummy Wrap) allowed 360 degrees of even, controlled compression.

Today

For years now, the success of Charlene William’s products have benefited new moms everywhere. Charlene set out to create a modern wrap for new moms after experiencing traditional wrapping with her first pregnancy.

She wanted a wrap that was easy to use and compressed as a new mom’s body changed. Charlene envisioned one wrap to carry new moms through the entire recovery process.

Now with the Cinch Tummy Wrap and the Atlas 2-IN-1 Band, Charlene is quickly revolutionizing the way modern women benefit from the traditional art and science of wrapping.